Why Use Movies For Musicians?
Feb 12, 2011 Promoting Your Band With Video
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Before you talk yourself out of using one of the most powerful tools to promote your career, this article will provide some reasons why you should use online movies as part of your marketing and promotional tool chest.
But first, a few astonishing statistics from comScore:
- The consumption of online video news and information clips in the U.S. has doubled to 565 million video views in May 2010, up from 277 million last May.
- 84.8 percent of the total U.S. Internet audience viewed online video in May 2010.
- 144.1 million viewers watched 14.6 billion videos on YouTube alone, that’s 101.2 videos per viewer.
The question is – are they watching your online movies? So now that you know your potential audience size, let’s look at the benefits of using online movies…
Online movies create a more personal interaction between you and your fans than other means of promotions. Using both sound and visuals is an effective way of gaining your fan’s attention.
In today’s fast paced world, it is much more efficient for someone to click on a movie link than it is for them to read a page of text. Your fans want fast, easy, entertaining information about you, your band, and what you are up to. Online movies provide that.
Having fans share your movie through email and social networking sites is one of the best methods for creating buzz about your band, your music, and your tour. But if you don’t have a movie for your fans to pass around, then you are missing out on a grand opportunity to really turn up your promotions.
Furthermore, if your online movie doesn’t have high production value and quality content, your fans won’t be even be interested in watching it, much less passing it on to others.
